Marketing Automation Checklist

Inspiware.com’s Marketing Automation checklist is a comprehensive list of items that a company must consider while making a purchase decision about marketing automation software.

Marketing technology has been on a rapid growth path over the last decade, and marketing automation, particularly digital marketing automation has been front and center.

Why do we need Marketing Automation checklist?

Marketing automation is software-driven automation of end to end marketing tasks, particularly manual intensive repetitive marketing tasks, to gain efficiencies and make the marketing spend effectively.  Marketing automation allows for streamlining processes such as lead generation, email marketing, campaign management, customer segmentation, social media outreach, and advertising. A new wave of marketing technology and software, generally called “Martech,” is leading the automation revolution across various facets of marketing.

In fact, researcher estimate that there are nearly 7000 companies in various categories of marketing software and automation.

What is the Marketing Automation Checklist?

The marketing automation checklist is a list of tasks and activities that a software buyer (the CMO (Chief Marketing Officer) and his/her team) must follow in selecting, evaluating, and purchasing the appropriate marketing software.

After purchasing access to the checklist, you can customize the checklist to the specific requirement and unique needs of your organization.  You may download, edit, save and manage the marketing automation checklist online.