The Vision Clarification Worksheet helps you in figuring out what is the true intent and passion that will drive your business.  The vision statement expresses intentionality of the firm, sets a point of arrival in the future, and helps chart the path toward the destination.

The vision clarification worksheet is a precursor to developing a vision statement and mission statement.

While a mission statement focuses on why you exist, the vision statement showcases where you want to go and what you want to become.

The vision statement will help your customers, employees, and other stakeholders understand and align with your business – assuming it fits with their worldview.  The vision will drive and in turn is influenced by the beliefs, actions, and value system.

Use the Vision Clarification Worksheet to jot down your thoughts and ideas about your company and then synthesize the raw material into a compelling and coherent vision statement.

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Vision Clarification Worksheet

  • (Example: I value integrity and generosity. It’s important for me to live by my principles and help others in both my personal and professional life.)
  • (Example: Regardless of where my company is today, I can develop its potential. Aiming high excites me.)
  • (Example: My employees will be more enthusiastic if I involve them in the vision process from the start. I will also communicate openly with them.)
  • (Example: I want to be known for having a positive impact on customer’s lives.)
  • (Example: I need employees who understand the vision and apply it to their jobs. I also need financing to implement and sustain my ideas.)
  • (Example: Changes occur rapidly in my industry so I will need to be prepared to adapt my vision to keep up. I also face intense competition for qualified workers, so I need to create a talent pipeline.)
  • (Example: I had a high school science teacher who believed in holding students to high expectations. She motivated me to work harder, and I wound up enjoying learning more. I want to have that kind of positive influence on others.)

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